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Facebook Ads Reporting within Surplus Systems

Maximize the impact of your Facebook Ads campaigns with Surplus Systems' advanced reporting tools.

1. Click operations to access facebook ads reporting.

1 To commence, click on the element.

2. Next, select 'Phone Stats' for more details.

2 Click on "Phone Stats".

3. Then, go to the 'Facebook Ads Report'.

3 Afterwards, click on "Facebook Ads Report".

4. This is the Facebook Ads Report summary.

4 Click on "Facebook Ads Report".

5. Impressions represents the number of times the ad was shown.

5 Click on the element.

6. Clicks shows the number of times the ad was clicked.

6 Click here.

7. Conversions shows the number of times the ad achieved the outcome, based on the objective and settings

7 Click on the element.

8. Client Spends is the amount of money spent on ads.

8 Click on "Client Spends".

9. 'Average CPC' is the average of total cost divided by number of clicks.

9 Now, click on "Average CPC".

10. 'Cost per Conversion' is the total cost value divided by number of conversions.

10 Afterwards, click on "Cost per conversion".

11. Search bar to be used in searching specific campaign.

11 Click on the element.

12. Click 'Columns' to adjust your data display.

12 After that, click on "Columns".

13. Finally, select 'Columns' for final adjustments.

13 After that, click here.

14. The summary report per campaign can be viewed here

14 Next, click on "Campaign (Click to sort Ascending)".

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