1. To access google ads reporting, click operations.
2. Next, go for 'Phone Stats' from the menu.
3. Then, opt for 'Google Ads Report.'
4. You can see all these summary per report.
5. This data shows the number of times the ad was shown.
6. This data shows the number of times the ad was clicked.
7. Next up is the number of times the ad achieved the outcome, based on the objective and settings.
8. Then, this is where you can see the amount of money spent on ads.
9. Move on to 'Average CPC' where the average of total cost is divided by number of clicks.
10. Now, 'Cost per conversion' is the total cost value divided by number of conversions.
11. Afterward, 'Conversion Rate' for detailed data is the total conversions divided by number of ad interactions.
12. Next, this is where you can search a specific campaign for report generation.
13. If you wish to customize columns shown, click here.
14. You can uncheck or check the box/es that you want to include in the report.
15. This is the detailed report per campaign.
