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Comprehensive Google Ads Reporting within Surplus Systems

Unlock the full potential of your Google Ads campaigns with Surplus Systems' comprehensive reporting tools.

1. To access google ads reporting, click operations.

1 Click here.

2. Next, go for 'Phone Stats' from the menu.

2 Click on "Phone Stats".

3. Then, opt for 'Google Ads Report.'

3 Click on "Google Ads Report".

4. You can see all these summary per report.

4 Next, click on "Reporting".

5. This data shows the number of times the ad was shown.

5 Click on the element.

6. This data shows the number of times the ad was clicked.

6 Click on the element.

7. Next up is the number of times the ad achieved the outcome, based on the objective and settings.

7 Next up, click here.

8. Then, this is where you can see the amount of money spent on ads.

8 Click on "Client Spends".

9. Move on to 'Average CPC' where the average of total cost is divided by number of clicks.

9 Click on "Average CPC".

10. Now, 'Cost per conversion' is the total cost value divided by number of conversions.

10 Once that's done, click on "Cost per conversion".

11. Afterward, 'Conversion Rate' for detailed data is the total conversions divided by number of ad interactions.

11 After, click on "Conversion Rate".

12. Next, this is where you can search a specific campaign for report generation.

12 After, click here.

13. If you wish to customize columns shown, click here.

13 Click on "Columns".

14. You can uncheck or check the box/es that you want to include in the report.

14 Next up, click here.

15. This is the detailed report per campaign.

15 Upload

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Comprehensive Google Ads Reporting within Surplus Systems | SURPLUS SYSTEMS