When it comes to emailing, taking specific precautions can ensure your messages avoid the dreaded spam folder. Here are common reasons why emails get flagged as spam and how to address them:
Sending From a Public Domain: Using free domains like Gmail or Yahoo increases the likelihood of your emails being marked as spam. To mitigate this, send emails from a domain you own, aligning it with your brand.
DMARC Policies: Emails may be flagged as spam if your domain has a DMARC policy that hasn't been verified with your SMTP provider. Confirm with your provider that your email passes DMARC authentication.
List Health & Collection Practices: The deliverability of your emails is influenced by the health of your email list and how it was collected. Ensure that all recipients have explicitly consented to receive marketing emails from you. Regularly clean your list by removing inactive subscribers and use double opt-in methods to verify subscriptions.
Sending Internal Mail: Emails sent within the same domain they originate from can sometimes end up in the spam folder. This occurs because the email system may suspect spoofing. To prevent this, consider using a free email service like Gmail for testing or whitelist the IP address of your SMTP provider in your domain's email settings.
By addressing these common issues, you can significantly improve the deliverability and effectiveness of your email campaigns while reducing the risk of being flagged as spam. Stay vigilant and continuously adapt your email practices to maintain effective communication with your recipients.